Premae Skincare is a British brand created on 2011 recognized for being the first allergy free beauty brand in the world. Clare Eluka owner of the brand came up with the idea of creating this eco savvy line after struggling with Candida Albicans and being intolerant to dairy, sugar, wheat and gluten. She felt the necessity of introducing in the marketing something that could attend people like her with skin problems as psoriasis,