Dr. Clare Anyiam-Osigwe BEM: A Decade of Excellence in Luxury Skincare & Film
Dr. Clare Anyiam-Osigwe BEM is a pioneering force in the world of luxury skincare, a visionary entrepreneur, and an award-winning filmmaker. As the founder of Premae, the world’s first free-from beauty brand, she redefined luxury skincare by blending dermatology with holistic wellness. Now, after nearly a decade of personal transformation—dedicating time to family, self-development, and storytelling—she is poised to reintroduce Premae into the mainstream this July. This relaunch coincides with the release of her highly anticipated book, Clarity, and the launch of her own Wellness Film Fest, celebrating stories that uplift, inspire, and empower.
The Legacy of Premae
Founded in 2011, Premae became a beacon of innovation in the luxury beauty industry, creating the world’s first 100% allergen-free skincare range. Dr. Clare’s expertise in dermatology, aromatherapy, and botanical science led to a multi-award-winning brand that graced the shelves of luxury retailers and gained a cult following among discerning clientele.
Her mission was clear: luxury should be clean, effective, and inclusive. “For too long, skincare has overlooked those with sensitive skin, forcing them to compromise between indulgence and irritation,” she once shared in Forbes. “I created Premae to end that compromise.”
Premae’s groundbreaking formulations won industry acclaim, leading to Dr. Clare receiving the British Empire Medal (BEM) from Her Majesty The Queen in 2017 for services to dermatology. Yet, at the peak of its success, she made the bold decision to step away, embarking on a deeply personal journey of family, self-discovery, and creative exploration.
From Beauty to the Big Screen
A natural storyteller, Dr. Clare transitioned into filmmaking, using cinema as a new medium to explore themes of identity, wellness, and empowerment. She co-founded BUFF (British Urban Film Festival) Studios, directing and producing films that champion diverse voices. Her directorial debut was met with critical praise, solidifying her reputation as a multi-disciplinary creative force.
Yet, throughout her journey in film, she remained deeply connected to beauty and wellness. The synergy between storytelling and self-care became more evident than ever—wellness is not just skin deep, it’s a lifestyle, a mindset, and a movement.
A Triumphant Return: Premae, Clarity & The Wellness Film Fest
Now, in July 2025, (during her 40th birthday month) Dr. Clare reintroduces Premae to the world with a refined vision, blending luxury with science-backed, results-driven skincare for a new era. Alongside this, she unveils Clarity, a transformative book chronicling her evolution—offering insights on wellness, business, faith, and personal growth.
To complete this holistic renaissance, she launches the Wellness Film Fest, a groundbreaking platform dedicated to films that explore healing, mental health and self-care.
With these three monumental projects, Dr. Clare Anyiam-Osigwe is redefining modern luxury—not just as something we wear, but as something we live. Premae is back. The future is clear. And the story is just beginning.